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All workCLARG

CLARG

The feed, the brand, the website, the World Cup and AI videos, all under one roof.

Context
CLARG
Year
2025 — 2026
Disciplines
Creative direction · AI · Motion · Identity
Pieces
100 · 27 videos
Step into the room
Content — piece CF-01
CF-01 · the key piece
Content — piece CF-02
CF-024:5 piece
Content — piece CF-04
CF-044:5 piece
Content — piece CF-06
CF-064:5 piece
Content — piece CF-09
CF-094:5 piece
Content — piece CF-10
CF-104:5 piece
Content — piece CF-12
CF-124:5 piece
Content — piece CF-13
CF-134:5 piece
Content — piece CF-14
CF-144:5 piece
Content — piece CF-15
CF-154:5 piece
Content — piece CF-17
CF-174:5 piece
Content — piece CF-23
CF-234:5 piece
Content — piece CF-25
CF-254:5 piece
Content — piece CF-07
CF-074:5 piece
Content — piece CF-24
CF-244:5 piece
CF-11Video · 8s
CF-08Reel · 20s
CF-21Reel · 20s
Content — piece CX-02
CX-024:5 piece
Content — piece CX-03
CX-03Story

01 · Content

Content

The CLARG and SBB feed: a system of AI agents produces the pieces; I set the art direction and the brand rules, and approve every single one.

27 pieces · 8 videos

CX-11Reel · 12s
Brand and culture — piece CB-01
CB-01Screen
Brand and culture — piece CB-02
CB-02Screen
Brand and culture — piece CB-03
CB-034:5 piece
Brand and culture — piece CB-07
CB-074:5 piece
CB-06Video · 7s
Brand and culture — piece CB-23
CB-234:5 piece
Brand and culture — piece CX-05
CX-054:5 piece
Brand and culture — piece CX-04
CX-044:5 piece
Brand and culture — piece CFG-01
CFG-01Screen
Brand and culture — piece CFG-02
CFG-02Screen

02 · Brand and culture

Brand and culture

The brand redesign and its manual, Clargy (the mascot), the digital ID card, automated anniversary cards, team recognition, the slide decks for the AI program and the corporate films.

39 pieces · 8 videos

The CLARG websiteWeb
Brand and culture — piece CX-08
CX-08Screen
Brand and culture — piece CX-09
CX-09Screen
Brand and culture — piece CX-10
CX-10Screen
Brand and culture — piece CFG-05
CFG-05Square piece

03 · The website

The website

The CLARG website, live, plus the websites for the AI program: Programa abierto de IA, IA Champions and MAD Campus.

clarg-prime-connect.vercel.app

World Cup 2026 — piece CM-07
CM-07Story
World Cup 2026 — piece CM-26
CM-264:5 piece
World Cup 2026 — piece CM-25
CM-254:5 piece
World Cup 2026 — piece CM-12
CM-124:5 piece
World Cup 2026 — piece CM-09
CM-094:5 piece
World Cup 2026 — piece CM-10
CM-104:5 piece
World Cup 2026 — piece CM-11
CM-114:5 piece
CM-18Reel · 10s
World Cup 2026 — piece CX-01
CX-014:5 piece

04 · World Cup 2026

World Cup 2026

The internal and commercial World Cup campaign: the fan protocol, the CCC cards, illustrated trading stickers of the team and their album, the Diario CLARG, the merch store and the spots.

27 pieces · 4 videos

CV-02Video · 7s
Original photo from the event (source material, not taken by Majo)
CV-02-FOriginal photo
CV-01Video · 7s
Original photo from the event (source material, not taken by Majo)
CV-01-FOriginal photo
CV-03Video · 7s
Original photo from the event (source material, not taken by Majo)
CV-03-FOriginal photo

05 · AI videos

AI videos

Starting from real photos of an event at CLARG (April 2026), I produced realistic videos with AI: the still photo becomes a scene in motion.

7 AI videos · from real photos

Content — piece CF-01

The room · 5 zones

Step inside

End of the roomAll the pieces

01 — The brief

5 parts, one roof

  • 01

    Content

    A system of AI agents produces the feed; I set the art and the brand, and approve every piece.

    27 pieces · 8 videos
  • 02

    Brand and culture

    Brand redesign and manual, Clargy, the digital ID card and the corporate films.

    39 pieces · 8 videos
  • 03

    The website

    The CLARG website, live.

    clarg-prime-connect.vercel.app
  • 04

    World Cup 2026

    Internal and commercial campaign: fan protocol, stickers, album, Diario CLARG and spots.

    27 pieces · 4 videos
  • 05

    AI videos

    Realistic AI videos, made from real photos of an event.

    7 AI videos

02 — The method: it all happens in the overlap

03 — All the pieces

100 pieces, 27 on video. Tap one to see it in full.

Content — piece CF-01
CF-01
Content — piece CF-02
CF-02
CF-03video · 8s
Content — piece CF-04
CF-04
CF-05video · 8s
Content — piece CF-06
CF-06
Content — piece CF-07
CF-07
CF-08video · 20s
Content — piece CF-09
CF-09
Content — piece CF-10
CF-10
CF-11video · 8s
Content — piece CF-12
CF-12
Content — piece CF-13
CF-13
Content — piece CF-14
CF-14
Content — piece CF-15
CF-15
Content — piece CF-16
CF-16
Content — piece CF-17
CF-17
Content — piece CF-18
CF-18
CF-19video · 14s
CF-20video · 9s
CF-21video · 20s
CF-22video · 17s
Content — piece CF-23
CF-23
Content — piece CF-24
CF-24
Content — piece CF-25
CF-25
Content — piece CX-02
CX-02
Content — piece CX-03
CX-03
Brand and culture — piece CB-01
CB-01
Brand and culture — piece CB-02
CB-02
Brand and culture — piece CB-03
CB-03
Brand and culture — piece CB-04
CB-04
CB-05video · 34s
CB-06video · 7s
Brand and culture — piece CB-07
CB-07
Brand and culture — piece CB-08
CB-08
Brand and culture — piece CB-10
CB-10
Brand and culture — piece CB-11
CB-11
CB-12video · 19s
Brand and culture — piece CB-13
CB-13
Brand and culture — piece CB-14
CB-14
CB-15video · 193s
CB-16video · 93s
Brand and culture — piece CB-17
CB-17
Brand and culture — piece CB-18
CB-18
Brand and culture — piece CB-19
CB-19
Brand and culture — piece CB-20
CB-20
Brand and culture — piece CB-21
CB-21
CB-22video · 21s
Brand and culture — piece CB-23
CB-23
Brand and culture — piece CB-24
CB-24
Brand and culture — piece CB-25
CB-25
CB-26video · 30s
Brand and culture — piece CX-04
CX-04
Brand and culture — piece CX-05
CX-05
Brand and culture — piece CX-08
CX-08
Brand and culture — piece CX-09
CX-09
Brand and culture — piece CX-10
CX-10
CX-11video · 12s
Brand and culture — piece CX-06
CX-06
Brand and culture — piece CX-07
CX-07
Brand and culture — piece CFG-01
CFG-01
Brand and culture — piece CFG-02
CFG-02
Brand and culture — piece CFG-03
CFG-03
Brand and culture — piece CFG-04
CFG-04
Brand and culture — piece CFG-05
CFG-05
Brand and culture — piece CFG-06
CFG-06
World Cup 2026 — piece CM-01
CM-01
World Cup 2026 — piece CM-02
CM-02
World Cup 2026 — piece CM-03
CM-03
World Cup 2026 — piece CM-04
CM-04
World Cup 2026 — piece CM-05
CM-05
World Cup 2026 — piece CM-06
CM-06
World Cup 2026 — piece CM-07
CM-07
CM-08video · 92s
World Cup 2026 — piece CM-09
CM-09
World Cup 2026 — piece CM-10
CM-10
World Cup 2026 — piece CM-11
CM-11
World Cup 2026 — piece CM-12
CM-12
World Cup 2026 — piece CM-13
CM-13
World Cup 2026 — piece CM-15
CM-15
World Cup 2026 — piece CM-16
CM-16
CM-17video · 48s
CM-18video · 10s
World Cup 2026 — piece CM-19
CM-19
CM-20video · 31s
World Cup 2026 — piece CM-21
CM-21
World Cup 2026 — piece CM-22
CM-22
World Cup 2026 — piece CM-23
CM-23
World Cup 2026 — piece CM-25
CM-25
World Cup 2026 — piece CM-26
CM-26
World Cup 2026 — piece CM-27
CM-27
World Cup 2026 — piece CM-28
CM-28
World Cup 2026 — piece CX-01
CX-01
CV-01video · 7s
CV-02video · 7s
CV-03video · 7s
CV-04video · 7s
CV-05video · 7s
CV-06video · 7s
CV-07video · 7s
Next project02 of 3p. 40Orbit®My own store for digital products.Product × System × Web × Design system × Art direction

Continued on page 36

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